Run your

Best Life

Speed, distance, endurance, fitness, health.

These are all achievable outcomes with the right training plan. But for me, the greatest gift of running is better living. It can change the way we experience the world. It has for me, and I’m excited to share that with you.

About the program

Running is for people wild enough to want to love life more.

Running is for people wild enough to want to love life more.

Your goals are my goals. Here’s how we achieve them.

A polarized
approach

With running, middle ground is a dead end. That’s why I intersperse quality workouts and base-building miles with specificity to achieve results tailored for you. Whatever your individual goals may be, we’ll customize a plan that gets you to your finish line.

Anticipatory
progression

This isn’t a rinse and repeat program. By personalizing your training based on what’s working and keeping you motivated week by week, you’ll be checking your plan with anticipation for what’s on deck, rather than dread. Because keeping it fun is what keeps us going.

Building a strong foundation

All of my plans encourage you to prioritize two days of run-specific strength training to build the foundational groundwork to keep you running for the long haul. While I am not a certified strength coach, I can point you to resources to guide this training.

Personalized
footprint

Running happens around life, not the other way around. So whatever your obligations to work, life, and family may be, I tailor your weekly schedule so you can stay consistent.

program and pricing

Meet Coach Ashley

I coach people to use running as a tool for better living.

I became a runner back in 2010 to test my physical abilities and it shifted my perspective on life. Running has taken me places I never dreamed of, while reframing how I see and move through the world and how I connect with my community. It’s fostered my connection to the natural world and helped me root myself in place. Running has proven to me how much more I can accomplish than I thought it could. And it’s made my life more fulfilling.

Now, I have the privilege of helping runners at all levels and abilities experience what it feels like when running feels meaningful, when it becomes something that helps them connect to the environment, community and their world.

Whether you’re a seasoned athlete or you just purchased your first pair of running shoes, I meet my runners where they are: as people who run, no matter their goals. I customize training plans that work for your schedule and lifestyle that use progress and momentum to spark motivation, keeping the energy high and making running feel like a privilege, not a chore.

Get the full story

Who is Rise Run Collective for?
Yes, and yes.

New moms
prioritizing
a little
“me time”

Historically underrepresented
runners

(women-, LGBTQIA-
and BIPOC-inclusive)

Beginners
who’ve never
run a mile

Speed demons
chasing a
new PR

Workaholics
who need some
balance in
their lives

Couch to
5k-ers

Intermediate
runners
navigating
a plateau

Spanish
speakers,
vamos!

Advanced runners targeting
a new
distance

Both road and
trail runners
of all distances welcome

Folks in
bodies of all
shapes and sizes

That’s you! LFG!

Who is Rise Run Collective for?
Yes, and yes.

New moms prioritizing a little "me time"

Beginners who've never run a mile

Historically underrepresented runners (women-, LGBTQIA- and BIPOC-inclusive)

Speed demons chasing a new PR

Workaholics who need some balance in their lives

Advanced runners targeting a new distance

Couch to 5k-ers

Intermediate runners navigating a plateau

Both road and trail runners of all distances welcome

Spanish speakers, vamos!

Folks in bodies of all shapes and sizes

That’s you! LFG!

My internal compass.

  • Collective Values

    Rise Run Collective is built on a set of values that define the way I coach. Here they are, in a nutshell.

  • All runners welcome.

    I’m excited to support new runners who are taking their first steps, runners from backgrounds typically underrepresented in sport, and runners who are ready to take it to the next level. 

  • This is a team sport disguised as an individual one.

    Working with me means you’ll be part of the Rise Run Collective, a network of humans hailing from all over the country, who support each other and root each other on.

  • What works only works if it works for you.

    Running can be intimidating, whether you’re targeting a new PR or lacing up for the first time. By partnering with you to understand what you need to run your best, we’ll set achievable goals.

  • Radical Encouragement

    As your goals’ biggest advocate, I’ll get to know you on a personal level to best guide you to meet them—while ensuring you feel supported and challenged every step of the way. 

TRAINING PACKAGES

Reach your goals, faster. 

Here’s how it works:

Step 1: Fill out the questionnaire

Step 2: Schedule your Discovery Call

Step 3: Within in 1-2 weeks, I’ll have your plan ready and will schedule a call to walk you through the details

Step 4: Download the Final Surge app and get to work 

Step 5: Video check-ins as scheduled

Step 6: Hit your stride

Programs run on macro cycles based on 15-20 week training blocks. Within those macro cycles will be micro cycles that include three weeks of training with a de-load week. You’ll pay a monthly fee.

How I charge

$135/month

Includes a customized training plan to meet a certain goal (usually a race, distance, or time goal) with on-the-fly adjustments, as needed. I am also here to support your goals of base-building, returning to running after injury, and more. I’ll drop your plan weekly. You’ll access your plan and interact with me and my feedback through the Final Surge app. This plan also includes one call per month, and feedback to questions via text or emails returned within 48 hours.

Take the first step

Let’s get up to speed.

Start by filling out this form, it will give us a good starting block for our discovery call which I’ll send you a link to schedule in the coming weeks.

ASHLEY’S STORY

I’ve been a mountain athlete for as long as I can remember, climbing, hiking, mountain biking and skiing nearly everywhere I’ve ever lived. So when I relocated from the Tetons of Wyoming to the flatland of North Texas in 2010, I knew I needed a new sport.

Friends introduced me to the Denton Area Run Club where I tagged along for weekly 5ks. I’d also recently adopted a young pup named Banjo, who needed a way to burn off his endless energy. These low and slow miles gradually morphed into a passion for the sport, and as my endurance progressed, my competitive side also wanted in.

From my first Warrior Dash in 2012 to Spartan and Savage Races (where I podiumed in my age group) to hybrid events like Hyrox, running has taken me further (both literally and mentally) than I could’ve ever imagined. Starting in 2020, I began training for marathons, both in groups with the Dallas Run Club and solo with my own coach. I now have eight half marathons and four full marathons under my belt. I’ve PRed every single race, always besting younger me (the only person I ever compete with). I’ve run everything from the most intimate local races to the Abbott World Major Marathons. I also love a good 10k, and running trails throughout the Tetons lights me up at my core.

Now I coach athletes like my former selves: the newbie runner, the slow and dedicated grinder, the first-time racer, and now, the seasoned marathoner never content with her last performance. I can’t wait to help you along your journey, wherever you’re starting—and wherever your next finish line may be.